Privacy Policy

1) Who we are and how to contact us

Flaire London is the data controller for personal data collected on this website.
Contact: support@flaire-london.co.uk

This policy explains how we collect, use, share, and protect your personal data under the UK GDPR and the Data Protection Act 2018.

2) Security and encryption

Our site uses SSL or TLS encryption. Look for “https://” and the padlock in your browser.

3) Data we collect when you visit the site

When you browse without creating an account or placing an order, our servers automatically collect:

  • pages visited and actions taken

  • date and time of access

  • referrer URL

  • browser and device information

  • operating system

  • IP address, which may be stored in an anonymised form

Lawful basis: legitimate interests to keep the site secure and improve performance.

4) Cookies

We use cookies to run the site, remember your preferences, analyse traffic, and support marketing.

  • Session cookies expire when you close your browser.

  • Persistent cookies stay longer so we can recognise your browser on your next visit.

You can manage cookies in your browser settings. Functionality may be limited if you block all cookies.

Help pages:

5) Contacting us

If you contact us by form or email, we process the data you provide to respond and keep records of our communications.
Lawful basis: legitimate interests to answer enquiries, or contract if your query relates to an order. We delete messages when no longer needed, subject to legal retention duties.

6) Accounts and orders

When you open an account or place an order we collect the data needed to fulfil your purchase, provide customer service, and meet legal obligations. This may include name, email, phone, billing and delivery address, order details, and payment status.
Lawful basis: contract and legal obligation. We keep order records for tax and accounting retention periods.

7) Payments and delivery

To process your order we share limited data with:

  • Payment processors such as PayPal or card processors so they can take your payment

  • Delivery partners so they can deliver your parcel and send tracking updates

Each provider is independently responsible for its own compliance. Please review their privacy notices on their websites.

8) Email marketing

With your consent we send newsletters and offers. You can unsubscribe at any time using the link in our emails or by writing to support@flaire-london.co.uk.
If you bought from us, we may email you about similar products. You can opt out at any time.

9) Reviews and user content

If you submit a review or comment you allow us to display, edit for clarity, and share it across our channels where appropriate. Do not include personal information you would not want published.

10) Analytics and advertising

We use common tools to understand site usage and improve ads:

  • Google Analytics to measure traffic and improve the site

  • Meta Pixel to show relevant adverts and measure performance

These tools use cookies and similar technologies. Where required we rely on consent. You can withdraw consent in our cookie settings or use the opt-out options below.
Google opt-out: https://tools.google.com/dlpage/gaoptout
Ads preferences: https://www.aboutads.info/choices

11) Lawful bases we rely on

  • Contract to process and deliver your order

  • Legitimate interests to secure and improve the site, prevent fraud, and grow our business

  • Consent for email marketing and certain cookies

  • Legal obligation for tax and accounting

12) Sharing your data

We only share personal data with service providers that help us run the site, take payments, deliver orders, send emails, provide analytics, and operate customer support. We require them to protect your data and use it only for our instructions.

13) International transfers

Some providers may process data outside the UK. When this happens we ensure appropriate safeguards, for example UK International Data Transfer Agreements or other approved protections.

14) How long we keep data

We keep data only as long as needed for the purposes above. Order records are kept for the period required by tax and accounting law. Marketing data is kept until you unsubscribe or your consent is withdrawn.

15) Your rights

Under UK data protection law you have the right to:

  • access your personal data

  • correct inaccurate data

  • delete data in certain cases

  • restrict or object to processing

  • data portability

  • withdraw consent at any time where we rely on consent

To exercise your rights, contact support@flaire-london.co.uk. We will respond within one month.

You also have the right to complain to the Information Commissioner’s Office (ICO): https://ico.org.uk

16) Children

Our site is for adults. We do not knowingly collect personal data from children.

17) Changes to this policy

We may update this policy. The latest version will always appear on this page. Continued use of the site means you accept any changes.

18) Contact

Questions about this policy or your data rights: support@flaire-london.co.uk